The Attention “U” – Why Going Beyond Average Is So Hard

Why is it so hard to go from “average” to “exceptional” … no matter the goal?

Don’t get me wrong, going from “below average” to “average” can be tough as well; however, most people find the former MUCH more difficult than the latter.

In today’s video, I give you a model I’ve been working on for the better part of 2 years that could explain it.  It seems to fit a wide range of circumstances as well.

Oh, and pay no attention to the big red mark on my neck… lol.  That’s what happens when you quickly dry shave before doing a video… with this type of lighting… doh!

Enjoy… and if you have questions, just pop ’em into one of our communities (if you have access).

(If you’re viewing this through email, you’ll need to click out and come to the site to view the video… I think, we’ll see!)

The second part of this video series is called “Skew the ‘U'”, check it out as well.